Advertising and Styling | UCB X Paris Olympics

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FIVE FOR ONE

An ode to the unifying spirit of the Olympic games, our campaign emphasises that true sportsmanship transcends national boundaries. Countries from all across the world put their best foot forward... But the truth is no nation stands a hero alone. The beauty of the Olympic games is that it makes us interdependent for excellence, reminding us the journey to victory is a shared one.

Five rings of the Olympic logo (Five continents) coming together for one cause, to celebrate sportsmanship.

REFERENCE BOARDS

MODEL PROFILES

Staying true to the core of Olympics and Paralympics we chose a range of diverse models to be casted in the shoot.

OUTFIT DETAILS

The interlocking rings represent the unity of the five inhabited continents of the world (Africa, the Americas, Asia, Europe, and Oceania).The colour of the rings blue, yellow, black, green, and red, along with a white background which were chosen because every nation on Earth has at least one of them on their national flag symbolizing universality of the Olympic Movement.

This concept behind the rings and the colour significance were tied into the styling as well as the image treatment.

CAMPAIGN DELIVERABLES

Promotional teasers, Posters and Website assets encapsulate the essence of true sportsmanship through audio- visual story telling. The narrative of the campaign has a constant reminder that the journey to victory is a shared one.

WALL GRAFFITI

Adhering to the rules of outdoor advertising in Paris an alternate mean to publish the campaign was devised through wall graffiti.

Credits

Styling: Team
Logistics: Aman and Rachel
Art Direction: Arushi

Concept and Copy: Arushi and Rachel
Makeup and Hair: Ritika, Rachel, Arushi and Prachee
Photography: Aman, Prachee and Ritika
Videography: Rachel, Prachee, Arushi and Aman
Post Production: Prachee and Aman
Graphic Design: Ritika and Rachel